Developing equestrian tourism, therefore, is not only a means of protecting the quality of the environment and for a more shrewd and rational use of natural resources, but also a winning strategy to revive new and old activities linked to it and to enhance the tourism in the interior areas of our country.
Especially that tourism that allows the protection of the environment and promotes the well-being of the local people who find through this activity sustainable forms of employment.
In the national parks there are most of the more than 56,000 species of animals present in Italy: they are therefore privileged areas in which great natural value, historical, artistic and cultural heritage, established food and wine traditions, but also ideal places to create development and work,in strategic areas such as land maintenance, tourism, cultural asset management.
In fact, sustainable tourism has always been a way to develop the economy by safeguarding the nature and biological diversity of a territory,respecting the integrity of ecosystems and habitats. Sustainable tourism is also a “responsible tourism”, able to lighten the anthropogenic load of accommodation activities in order to protect and enhance a unique heritage in the world such as that of Italian protected areas.
In this context is inserted the national campaign Parks A Horse and equestrian tourism, an expanding phenomenon thanks to its typical characteristics that combine the pleasure of travel, attention to the environment and the territory and respect for the horse. Suffice it to say that 43% of Italians point to nature as a fundamental place to regenerate and at the same time do physical activity.
Horse tourism, therefore, is to be considered an important tool for the preservation of the territory, a resource to be enhanced for the development of sustainable tourism, and a sports activity that experiences a new, healthy way of living protected areas.
2017 Year of Sustainable Tourism
Tourism can make a strong contribution to the construction of a better society and a better world, supporting, if well planned, a model of growth respectful of cultural and environmental resources, peoples and work. The United Nations General Assembly has recognized the enormous potential of the sector by declaring 2017 the International Year of Sustainable Tourism for Development. An opportunity, said the UN, to “sensitize as many people as possible to the spread of awareness of the great heritage of the various cultures and in bringing about a better appreciation of the intrinsic values of the same, contributing so that the world’s peace is strengthened.”
This year is therefore a unique opportunity to highlight the potential of tourism in the economic growth of countries. The implementation of appropriate policies will create new jobs and business opportunities. These will also contribute to strengthening gender equality, the conservation of ecosystems and the protection of biodiversity, the protection of cultural and natural heritage resources.
The Horse Parks project
Parks A Cavallo,promoted by Legambiente and Tourism to Horse, is a national campaign that aims to promote the growth of equestrian tourism asa model of sustainable tourism.
A way also to enhance the immense natural heritage guarded by Italian parks and nature reserves, starting from those who live and work in the parks, especially the younger generations who choose to undertake economic activities on the territory reviving a new civil, ecological and solidarity economy.
The campaign therefore represents an opportunity to:
- Discovering the precious biodiversity protected by the protected areas of our country
- Encouraging knowledge and relationship with an animal, resulting in physical and psychological benefits
- Meet local cultures and traditions
- Collaborate on maintaining trails and ancient ways of travel, such as tractors and mule drivers